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13 April 2007
Courtesy of: Sheri Becker
HOCHWALT TRADE CARDS
A trade or advertising card (typically about 3 x 5 inches) is similar to the business card of today. It had its beginnings in Europe in the 1600s and flourished in late 1870s with development of color lithography. With immigration the practice was brought to America where tradesmen distributed these colorful, attractive cards to their customers. This way of advertising blossomed until early 1900s, when cheaper ways of advertising came into being. Collecting tradecards became a famous scrapbooking pasttime during the Victorian Era by both adults and children. (Information from Sheri Becker) [Also, Google for information: "trade cards".]
George Hochwalt (1821-1894), son of Heinrich/Henry Hochwalt & Eva Haas, immigrated with his parents from Hesse-Darmstadt, Germany. They sojourned in Baltimore, Maryland before moving onto Montgomery County, Ohio. When they moved to Ohio, they left George behind to learn the shoe-maker's trade. Upon finishing his apprenticeship, George joined his parents in Montgomery County, Ohio. Here he established a very successful shoe business for fifty years. His business was located at 40 East 3rd Street. He ended his career in 1890 and died four years later. George married (1) Christena [--?--] and (2) Theresa Lothammer.
Henry Hochwalt (b 1849), son of George & (1) Christena [--?--], was probably the one who distributed the last two trade cards. Like his father, he was also successful in the shoe business. These two trade cards for Henry's shop advertised the business located at the corner of 4th and Jefferson (the old post office).
Another Henry Hochwalt) (1827-1897), s/o Heinrich/Henry Hochwalt & Eva Haas, was thus a brother of George Hochwalt, the shoe maker. It is not known at this time if this Henry was a shoemaker or not. [Note: This is Henry Hochwalt who married Mary Magdelena Lehmann. Click on Mary Magdelena Lehmann below to learn more about this family.ASH]
HENRY HOCHWALT, s/o George HOCHWALT & Eva Haas, was born 02 February 1827 Hesse-Darmstadt, Germany; married 15 October 1853 Emmanuel Catholic Church, Dayton, Montgomery County, Ohio to Mary Magdelena LEHMAN; died 13 December ; died 13 September 1897 Dayton, Montgomery County, Ohio; buried Calvary Cemetery, Dayton, Montgomery County, Ohio. Mary Magdelena was the dau/o Michel LEHMANN & Marie Madeleine/Mary Magdelena BIAM, who were immigrants from Schirrhein, Bas-Rhin (Alsace), France in 1828. They settled in Canton, Stark County, Ohio where Mary Magdelena LEHMANN was born. About 1837 the LEHMANN family moved to Shelby County, Ohio. Eventually, Mary Magdelena and her sisters moved to Dayton, Montgomery County, Ohio. Here she met and married Henry Hochwalt, a boot and shoemaker.
Known children included:
George Hochwalt b 1854
Henry Hochwalt b 1856
Joseph Henry Hochwalt b 1857
Mary Hochwalt b 1860
Joseph Hochwalt b abt. 1862
Mary M. Hochwalt b abt. 1865
Henry E. Hochwalt b Jul 1869
Edmund Aloysius Hochwalt b 25 Oct 1875
Webpage by:
Audrey (Lehmann-Shields) Hancock
of Portage, Michigan
Created: 02 April 2007
Revised: 24 October 2009
